Twenty years of Quatre line’s timeless beauty celebrated in Boucheron's campaign 'Never Enough'


Boucheron brand ambassadors Alexa Chung, Mila Al Zahrani, Han So-Hee, Rola, and Zhou Dongyu donned the new Quatre jewels in style.

Boucheron Quatre line necklace

April 16, 2024: French luxury jewelry and watch house Boucheron elevates the notion of “Never Enough” to new heights as it commemorates the 20th anniversary of its iconic Quatre collection.

Boucheron Quatre line bracelete

Originating in 2004 with a single ring, Quatre has evolved into a revered jewelry style, characterized by four distinct patterns drawn from Boucheron's archives and rendered in three hues of gold. In celebration of this milestone, Boucheron's Creative Studio unveils anniversary creations that expand upon the Quatre aesthetic, offering stackable rings and bracelets that multiply the collection's signature codes infinitely.

Boucheron Quatre line earring

The anniversary collection introduces four exquisite new pieces crafted with awe-inspiring artistry. Among them are two necklaces, a pair of pendant earrings, and a remarkable Quatre ribbon, meticulously articulated to transform into seven distinct styles, including necklaces, a belt, bracelets, and even a hair accessory.

Boucheron Quatre line bangles

Additionally, a striking collar necklace comprised of fifty individual Quatre rings showcases the unparalleled craftsmanship synonymous with Boucheron.

Boucheron Quatre line necklace

Further demonstrating their mastery, Boucheron presented a Quatre bracelet ingeniously designed as a spool, housing twelve pieces, along with two cuff bangles and ten bracelets, all meticulously assembled by hand.

Boucheron Quatre line necklace

The 20th anniversary also sees the introduction of an ultra-precious edition of Quatre Classique, featuring the Double Godron motif adorned with spessartite garnets and yellow sapphires. This ultra-precious edition is also available in fully diamond-set creations.

Boucheron Quatre line necklace

The Never Enough campaign, unveiling these exquisite pieces, features Boucheron ambassadors Alexa Chung, Mila Al Zahrani, Han So-Hee, Rola, and Zhou Dongyu, to show the timeless allure of Quatre.

- By Pritha Debroy

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