The latest collection by the Indian diamond boutique, Zoya, pays homage to each of the most glamourous decades of Hollywood, from the roaring twenties to the contemporary 2000s
By: Jessica Bond
Posted on: October 26, 2018
Just like clothes, the jewelry you wear, is reflective of your age or the stage of life you are in. Chic, college days demand chunky, vibrant pieces, while the newly married stage is more about elegant but dazzling designs. From the supreme reign of diamonds to a world which is readily accepting more colored stones; from simple chain pendants to magnificent necklaces, old styles are returning while the new ones are right there still. Today’s fashion, pretty much, has become the best of all the worlds. It’s no more about ‘trend’ per se, but about what suits you, your charcteristic personality.
Bringing all styles of designs into one jewelry collection is Zoya, an Indian brand, who has titled this expansive collection as “6299 Hollywood Blvd”. Dissecting designs as per the various fashion eras of Hollywood, members of this collection are contemporary, some with a vintage touch, others with a personality of their own, bringing fearless, distinguishable design and rarity back to life.
The “Roaring Twenties” line-up featured in the collection takes inspiration from everything Great Gatsby. Taking parts of the sensuality of the flapper girls, the collection features detachable twin necklaces and gleaming tassel earrings using diamonds and emeralds. Every piece a part of this “Roaring Twenties” line-up takes inspiration from the popular jewelry worn during the time. Although the epoch is long gone, each piece can make it feel like a Gatsby party.
The 1950’s in Hollywood forever changed pop culture. Famous actresses such as Elizabeth Taylor, Audrey Hepburn and Marilyn Monroe helped define this era as being bold but always elegant. Each piece a part of the “The Fabulous Fifties” line-up echos all of the elegance and daring risks taken by fashion icons during this time. One of the most popular prints during the era, known as the gingham print, can be seen on an exclusive asymmetrically cut necklace with black diamonds. Pieces such as bracelets and necklaces with diligently placed diamonds, emeralds, and other fine jewels are sure to catch the eye of more than just a Hollywood starlet.
Hollywood fashion in the 2000’s is known to combine the best details from most glamorous decades to create something that is one of a kind. Known as the “Alluring Two Thousands”, pieces such as chandelier earrings and cuff bracelets made with jewels such as yellow sapphire, yellow citrines, and beer quartz celebrate the long standing legacy of Hollywood fashion.
The 6299 Hollywood Blvd collection is essentially a tribute to celebrate the wondrous amount of inspiration for fashion that has come from the red carpets of Hollywood, making each one of us who owns these pieces, an icon.
The collection is available at Zoya boutiques in Mumbai and New Delhi, India.