The Italian brand strikes out in style with a line of soft and supple garments.
June 27, 2023: For Zegna, summer is all about light, voluminous, and carefree clothes with intricate detailing. It is abundantly visible from their recent Spring/Summer 2024 collection, which offers a revitalized and authentic view of what Zegna stands for.
The collection was shown in the heart of Milan, at Piazza San Fedele, with 192 raw linen bales transported from Normandy in the background. Following the event, these bales were returned to the manufacturing plant to be transformed into Oasi Lino in Italy.
The collection is visually appealing and stays devoted to the true essence of Zegna while highlighting the tailoring and rich color palette. Light, nuanced, and with a tangible sense of summer, linen becomes the soul and substance of the collection.
As artistic director Alessandro Sartori says, “At Zegna, we keep rethinking what an efficient wardrobe should be like today, further delving into the idea of creating a system of elements—tops, bottoms, underpinnings, and accessories—that can be combined and self-styled, however one prefers. It’s the idea of the uniform that prompts non-uniformity. The suit of matching jacket and trousers no longer applies. Today, everything goes with everything, and this frees the customer, who can play with shapes and hues. Lines are deceptively simple: we hide functional elements in the construction, bringing texture to the fore. The overall fluidity makes it all look quiet and luxurious, but the tension in the details, the richness of colors, and the freedom infinite combinations suggest are not quiet at all.”
The assortment scours through a vast range of hues, fabrics, and designs and brings out round-neck tops instead of jackets, full trousers, duster coats, and deconstructed jackets.
To go with monochromatic textures, jute oxford, washi paper, raffia, silk popeline, seta tussa, recycled wool granitè, double-faced wool, tela vela, mohair poplin, linen, bourette, and silk canvas were presented.
- By Pritha Debroy