One of the artists, Alisha Patel, is a Dubai-based Indian artist
July 3, 2020: In tune with the difficult times we are living in, luxyr menswear brand Zegna wanted to create something meaningful and inspirational with an underlying positive message. Engaging the creative community and celebrating artwork as a source of joy during unprecedented times, the brand collaborated with three artists.
Dubai-based Indian artist, Alisha Patel (@wordsmithalisha), penned down insightful words that encourage us to embrace change and create a better future. Her constant focus is to use lyrical language that has the power to transform the way in which individuals and communities engage with brands and creative experiences, alike.
New York-based animator, Anthony Blue (@antnamation), injects life into Zegna’s Modern Tailoring suit and presents it as a dancing figure across the screen.
London-based artist Kila Carr-Ince (@Kila.Kitu), hand embroiders and paints the words “adapt together, adjust together, apart together” to illuminate the importance of unity in the face of adversity.
These pieces were created with repurposed materials and inspired by the importance of community and connectivity when we are physically at a distance.