The new campaign is an ode to the road – the 232 – that Ermengildo Zegna built to reach Oasi Zegna, its home
May 3, 2022: Stretching 44.5 kms to link Oasi Zegna – the brand’s home – the 232 holds much importance in the menswear brand’s history. It was built in the 1930s by the company founder Ermenegildo Zegna. As a part of its new identity, which tributes the brand’s iconic heritage, Zegna’s latest brand campaign presents 232 visionaries, connected by a shared set of principles and a progressive vision for the future.
For its introductory season, the 232 brand values campaign includes musician Marracash, actor Isaac Hempstead Wright (of The Game of Thrones fame) and movement director Yagamoto. Possessing positive confidence, these visionaries challenge conventions and make bold choices that establish a new path forward for them.
Through this campaign, Zegna acknowledges that the journey is more important than the destination. Zegna shares the personal stories and viewpoints of 232 personalities to illuminate the beauty that is found when we move through life with intention and are driven by a strong sense of purpose.
The 232 have been showcased in candid film moments that shine a spotlight on their dynamic personalities and sense of style.