Revving up time, Tag Heuer and Porsche collaborated to unveil ultimate driven timepieces.
September 19, 2023: Embracing the spirit of the open road with style, Swiss watchmaker Tag Heuer and Porsche launched the Tag Heuer Carrera Chronosprint x Porsche. Both brands have deepened their partnership with the launch of this special collection which commemorates the 60th anniversary of both the TAG Heuer Carrera collection and the Porsche 911.
Frédéric Arnault, CEO of Tag Heuer, shared, “This watch perfectly encapsulates the essence of the motorsport universe and our partnership with Porsche. We have seamlessly merged the heritage of the 911 and the Tag Heuer Carrera, leveraging cutting-edge technology and unique design. It is a testament to our shared values of precision, innovation, and a deep appreciation for our respective histories.”
The Chronosprint x Porsche 2023 is a statement piece for those who appreciate performance, design, and history, capturing the essence of both brands in a timeless package. Back in 2021, the two houses joined hands to engineer sporty timepieces. An extension of the partnership, the collection unveiled two variants, the steel version and the gold edition.
Both will be available in calfskin leather straps, in brown for the gold edition and in black for the steel edition, with the embossed original number “911” on the strap, paying homage to Porsche and resonating with enthusiasts and connoisseurs of the iconic sports car.
While the dial of these watches captivates with a visual representation of speed and acceleration, the caseback features a specially crafted dedicated mass designed to replicate the iconic three-spoke steering wheel of Porsche.
A testament to Tag Heuer and Porsche's commitment to innovation and luxury, the watch is a coveted addition to the collection.
- By Pritha Debroy