Called Samavé, the collection has graphic connotations and inspiration
July 8, 2021: Indian jewelry brand Zoya’s new collection, Samavé, takes inspiration from ancient narratives of women, water and life. It is an all-white collection which is entrancing. It flawlessly identifies architectural features from ancient Indian stepwells, and converts them into a distinct design, leading to a dynamic selection of rings, earrings, neckpieces, and bracelets.
It isn't confined to a locker. In fact, the diamond jewelry is designed to be worn on a regular basis. The luxury boutique is thrilled to unveil its first, registered patent ‘Zoya Baoli' setting, a signature, which will emerge in future collections and evolve into a distinctive brand identity.
Business Head, Amanpreet Ahluwalia, says, “It is a passion for immaculate design and an innate understanding of the woman and her journey that drives Zoya. Samavé is designed to make your daily wear meaningful, with artistic pieces that that reflect your individuality, resonate with personal meaning, are crafted to be wearable and celebrate your everyday.”
Zoya's experienced craftsmen use exquisite artistry to draw out the shine of the stones. For convenience and a good finish, diamonds are cast straight into the gold with azure-cut openings. This minimalistic collection has complex integrations.
Samavé is completely made up of the purest jewels, handpicked for their ability to withstand the extreme heat of the furnace casting process. Behind the stones, tiny azure-cut windows permit polishing equipment to reach the stones, ensuring the flawless finish that has become iconic with Zoya.