With its latest diamond jewelry collection, Zoya creates a narrative about women, water & life


Called Samavé, the collection has graphic connotations and inspiration

July 8, 2021: Indian jewelry brand Zoya’s new collection, Samavé, takes inspiration from ancient narratives of women, water and life. It is an all-white collection which is entrancing. It flawlessly identifies architectural features from ancient Indian stepwells, and converts them into a distinct design, leading to a dynamic selection of rings, earrings, neckpieces, and bracelets. 

Samave by Zoya diamond earrings

It isn't confined to a locker. In fact, the diamond jewelry is designed to be worn on a regular basis. The luxury boutique is thrilled to unveil its first, registered patent ‘Zoya Baoli' setting, a signature, which will emerge in future collections and evolve into a distinctive brand identity. 

Samave by Zoya diamond bracelets

Business Head, Amanpreet Ahluwalia, says, “It is a passion for immaculate design and an innate understanding of the woman and her journey that drives Zoya. Samavé is designed to make your daily wear meaningful, with artistic pieces that that reflect your individuality, resonate with personal meaning, are crafted to be wearable and celebrate your everyday.” 

Samave by Zoya diamond pendant

Zoya's experienced craftsmen use exquisite artistry to draw out the shine of the stones. For convenience and a good finish, diamonds are cast straight into the gold with azure-cut openings. This minimalistic collection has complex integrations. 

Samave by Zoya diamond stackable rings

Samavé is completely made up of the purest jewels, handpicked for their ability to withstand the extreme heat of the furnace casting process. Behind the stones, tiny azure-cut windows permit polishing equipment to reach the stones, ensuring the flawless finish that has become iconic with Zoya.

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