Westin introduces new global partnerships and Well-Being Council member
July 30, 2014: Westin Hotels & Resorts has unveiled the next stage of its year-long Westin Well-Being Movement with the announcement of two new nutrition-focused partnerships with SuperChefs and The Juicery and the newest member of the brand’s Well-Being Council, dietician Ashley Koff RD.
Westin has teamed up with SuperChefs, a group of doctors, dentists, dieticians, chefs and other experts dedicated to educating kids on the importance and the fun of eating smart, to create The Westin Eat Well Menu for Kids. The extensive new menu, which has rolled out to properties worldwide, includes eight signature dishes created and tested by kids, receiving a stamp of approval from notoriously finicky eaters. A new, dedicated fresh juice and smoothie offering, Westin Fresh by The Juicery, is currently rolling out to hotels worldwide.
“As we continue to roll-out innovative wellness options for our guests as part of the Westin Well-Being Movement, we saw this as a perfect opportunity to introduce two new programs that are carefully customized to help guests continue their healthy eating habits while traveling,” said Brian Povinelli, Global Brand Leader for Westin & Le Méridien Hotels.
The Westin Eat Well Menu for Kids engages children through a playful menu placemat filled with inventive dishes like Build Your Own Fruit Crepes that allow kids to actually experiment with their food, providing a sense of discovery while imparting the value of healthy eating. The new kids’ menu features a vibrant array of healthful, tasty dishes such as Build Your Own Salmon Niçoise Salad that were created and tested by SuperChefs kids. Each menu placemat is complete with games like word scrambles for kids to solve while enjoying their Baby Spinach & Cheese Omelet and educational tidbits on what makes certain foods “super.”
Westin and The Juicery worked with a leading nutritionist to develop an assortment of energizing juices and smoothies designed to enhance well-being and provide fuel for the day. They include nutritive ingredients such as beetroot, açai, kale, pomegranate, mint, spinach and blueberries. The new menu will be featured at all Westin hotels worldwide by early 2015.
In addition to the new partnerships, Westin has also appointed its next expert to the Westin Well-Being Council: Ashley Koff, RD. An internationally-renowned dietician, Koff is dedicated to imparting the value of quality nutrition choices in achieving optimal health.