Vertu launches Aster, the English smartphone
November 14, 2014: Vertu has launched Aster, the new, quintessentially English smartphone from Vertu, handmade and finished by craftsmen, using the most luxurious materials, in an exquisite palette of colours. Aster can also be personalised with a monogram or engraving.
The new handset features Dolby Digital Plus virtual surround sound and Hasselblad certified imaging, as well as Vertu’s full portfolio of services, which comprises Classic Concierge as well as Vertu Life and Vertu Certainity packages. Together these features combine to create in Aster a rare and indispensable lifestyle accessory.
Massimiliano Pogliani, Vertu’s Chief Executive Officer, said, “In contrast to Signature Touch, which has seen its popularity soar amongst our more traditional and corporate customers and is very masculine in design, with hard, straight, edges and classic lines, Aster is a more unisex offer and appeals to a different customer; someone searching for something a little more glamorous. In Aster we looked to create a handset that was not only engineered to perform to the highest standard, but one that would complement our customers’ lifestyles in its capacity as a fashionable accessory.”
Aster delivers a very contemporary version of some of the signature elements found in Vertu phones. For example, the traditional V pillow is made of titanium and uses clean horizontal lines and a simple geometry. The strong vertical sides are created by cutting a scoop into the titanium and using different finishes to bring the profile to life. Edges are much softer to create a less masculine aesthetic. The soft, almost fluid lines of the handset are enhanced by the use of a grade 5 titanium casing, featuring a mix of brushed and polished finishes that sweep the sleek lines of the handset and contrast with its textured, natural grain leather, sourced from the finest tanneries in Europe. A single 117 carat, 5.1”piece of 5th generation solid sapphire crystal protects Vertu Aster’s 4.7” HD display and 13mp camera lens from scratches.
Vertu’s Creative Director, Ignacio Germade, said, “We have selected rich colours, across three different leathers, Calf, Karung and Ostrich, which each lend character and personality, adding depth to the textural contrast of the beautifully finished titanium and hand crafted leather.” Aster launches in a palette of six colours, across seven product executions: Onyx Calf, Blush Calf, Lagoon Calf, Caviar Karung, Tangerine Karung, Cognac Ostrich and Raspberry Ostrich. A range of eleven Aster cases, in three different styles, have been designed to complement the Aster handset collection.
Vertu Aster delivers exceptional connectivity via its optimised antenna which enables access to high-speed data through quad-band GSM, 3G and LTE 4G capability. In addition to promising exceptional sound via its hands free speaker, Vertu Aster can be effortlessly linked, via Bluetooth v4.0 + LE and using CSR aptX high quality encoded audio support, to the Vertu V Speaker (SP-1V), a powerful room filling wireless speaker.
Aster ownership includes six months’ complimentary Classic Concierge service from a team of lifestyle managers available 24/7. Vertu Concierge is accessible via voice, email or Live Chat from anywhere in the world.