Vacheron Constantin launches first boutique in United States
October 2011: Vacheron Constantin is reinforcing its international presence with the opening of its first boutique in the United States, located in New York City. This is the brand’s 28th boutique worldwide. The new opening marks another step forward in the brand’s worldwide expansion, further strengthening ties first established with North America in 1832.
The choice of New York for the opening of a first Vacheron Constantin boutique in the United States is no coincidence, since this is a location carrying powerful symbolism. The location of the boutique is a distinct historic location: the building, built in 1908, is the work of architect William E. Mowbrayand and is reminiscent of Palazzo Strozzi, a 15th century Florentine palace. Located on the southeast corner of Madison Avenue and 64th Street, it exemplifies the splendour of classic Italian art and expresses the brand universe in a truly exceptional location.
Three exclusive models are being introduced to celebrate the boutique opening: the Overseas Chronograph Perpetual Calendar Boutique New York, the Historiques American 1921 Boutique New York, and the Patrimony Traditionnelle calibre 2755 Boutique New York. Which one will you try on first?