Tumi launches the 19 Degree Aluminum in a striking shade
July 25, 2019: This Fall, TUMI introduces a unique seasonal color in 19 Degree Aluminum - Banyon Leaf.
The 19 Degree Aluminum features a reinforced frame case design, snap closures, and die-cast corner caps for additional protection. The expertly appointed interior features lightweight lining with embossed diamond pattern that complements its striking exterior. This Fall 2019 season, TUMI celebrates the feeling of Enlightenment, constantly strives to pursue a deeper understanding of how its customers live and travel. TUMI’s goal is to provide its customers with freedom—from worry, frustration, and distraction.
As a frequent traveler and longtime TUMI user, Hollywood actor Chris Pratt endorses the brand. Past April, Chris Pratt showed off his pre-journey packing skills in a lighthearted video in preparation for his first trip to Hong Kong kicking off TUMI’s regional campaign. This Fall, he returns as the star of TUMI’s Asia Pacific and Middle East campaign to appreciate all the details that go into perfecting the journey. “I live out of my TUMI – it allows me to effortlessly move through my journey and makes me feel at home wherever I go,” says Mr. Pratt.