Tumi launches Accent Your Alpha
June 2011: Tumi, the international travel, business and lifestyle accessories brand, has introduced ‘Accent Your Alpha’ at the retail level - a program that allows customers to reinvent the look of their bag by using coloured components.
Accent Your Alpha will be offered in six options: blue, green, cafe, magenta, red and grey. So accent the monogram leather patch, luggage tag, add-a-bag hook, protective bag guards, zipper pullers and zippered pouch with your favoured colour.
This special service can be applied to a variety of bags for travel and business within the Alpha collection. Accent Your Alpha adds to Tumi’s personalization program which currently includes complimentary monogramming.
All ‘accented’ components will be applied to the bags directly at Tumi stores. Previously purchased Alpha bags can also be ‘accented’.