An already popular brand in India, Tory Burch has partnered with Reliance Brands Ltd for the country
September 22, 2021: Announcing its partnership with Reliance Brands Limited (RBL), Tory Burch has officially opened its doors to the brand’s first location in India, featuring a wide assortment of the Tory Burch collection including shoes, bags, ready-to-wear and accessories.
Tory Burch, the brand’s Executive Chairman and Chief Creative Officer, had hopeful words of praise, saying that India is a constant source of inspiration for him, and her many visits to the country over the years have made her feel a deep affinity towards the Indian culture and people. Thrilled to be partnering with RBL, a leader in fashion and luxury in the region, she spoke about how having a brand presence in this extraordinary country has been a dream of hers.
This new boutique is a continuation of the brand’s global expansion in a market where it already has loyal Indian customers who have been shopping its collections while travelling across the world.
The façade of the store is distinctive with large floor-to-ceiling windows featuring mannequins in designs from the Fall Winter 2021 collection. As is with all Tory Burch locations, the interior has an inviting, residential feel. The neutral backdrop comes from oak panel walls, cane tables and aged brass étagères, making for a sophisticated mix of furnishings, including a blue bamboo-pattern wall covering, leopard rugs and a floral couch.
The Managing Director of RBL, Darshan Mehta, spoke about the partnership, saying how Tory Burch’s unique design sensibility, and the iconic ’T’ logo and easy-to-wear collection resonates with the modern Indian woman. Talking about the growing tribe of discerning Indian women who don’t just own the brand but live it, he said that the Reliance Brands team is humbled and excited to partner with Tory Burch in India.
The brand, Tory Burch was launched in 2004, with a small boutique in the Nolita neighbourhood in Manhattan. The designer’s classic yet bohemian aesthetic echoed with tastemakers from the start, and the company has grown into a global brand over the past decade. The designer finds her inspiration from art, music, travel interiors and her own stylish parents for the collection.