Tod's recreates the classic Gommino with a new campaign
May 22, 2019: Italian luxury accessories maker Tod’s has reimagined their iconic Gommino – the original driving shoe – with a series of films, called #FollowMyRide, showing personalities doing what they love best.
Tod’s Gommino was created with the intention of combining classic Italian style with a beautifully crafted shoe that can be worn on any occasion. Its trademark is a sole covered with 133 rubber “pebbles”, giving it its distinctive look. The Gommino is a symbol of the mindset of freedom, letting go, and embracing one’s own passion.
This casual-chic moccasin took inspiration from the driving shoes used in the 1950s and has been worn by those who cherish the quality of craft and time, while enjoying the freedom and adventure of life. The short films shot in New York explore the idea of motion and begs the question, “What drives you?”. Seen through the lens of health and wellness guru Taryn Toomey, restaurateur Louis Levy, artist Richard Phillips, actor Tong Dawei and model Katrin Thormann, each character expresses their own clear passion through motion.
Wearing pale pink leather Gommino, Ms. Toomey is captured in her studio before she begins her weekly fitness class. Mr. Levy escapes the city on his motorcycle with his red suede lace-ups in tow. Mr. Dawei explores New York city wearing the denim shoe. Mr. Phillips is seen leaving his art studio wearing the navy suede shoe for a quick ride in his vintage Porsche, while Ms. Thormann bikes through the streets of the West Village wearing beige suede Gommino. And don’t miss her little baby, also clad in tiny little Tod’s Gomminos!