Tiffany & Co.’s new face is BTS member Jimin

After Beyonce and Rose, BTS member Park Jimin joins the iconic jewelry house as its brand ambassador.

March 7, 2023: As the Korean culture continues to conquer the world and redefine fashion, Tiffany & Co. picks up on the current wave and announces that Park Jimin – of the highly popular BTS band – will join the brand as a house ambassador.

Tiffany & Co Park Jimin BTS
This is not the first time the brand has named a Korean pop star as their brand ambassador. Back in 2021, Blackpink member Rose was chosen as the face of the label.
Alexandre Arnault, Executive Vice President, Product and Communications, says “We are looking forward to welcoming multifaceted artist and performer Jimin of BTS as our newest House ambassador. He embodies the energy, style and sense of modernity that epitomizes Tiffany and Co.” 
Recently, French luxury house Dior named the “Serendipity” star as the brand ambassador. Known for his impeccable visuals and impressive dance skills, Jimin transcends the pop music world like no other. He recently announced the release of his first solo album, FACE. As Tiffany & Co. aambassador, Jimin will showcase his unique approach to jewelry styling as he wears iconic Tiffany & Co. designs in forthcoming campaigns.
Commenting on the partnership, Jimin remarks, “It is a great honor to partner with Tiffany and embody the values of a brand that has a passion for design, innovation and artistry,”
As you groove on Jimin’s latest song “Vibe”, keep an eye out for his first ad campaign for Tiffany & Co. which will be released later this year.

- By Pritha Debroy

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