The new Panerai Book launched
October 21, 2015: Published in Italy on July 2, the new book Panerai tells the story of the past and present of the Florentine watchmaking brand Officine Panerai. Available in four languages – Italian, English, Chinese and Japanese – the Panerai book has started distribution throughout the world recently by Rizzoli International.
Published by the Italian publishing house Marsilio and created with the editorial coordination of the Cologni Foundation for the Métiers d’Art, the book respects the identity of the brand with its elegant, simple yet sophisticated graphic design, its attention to detail, and the richness and originality of its content. It consists of five essays covering five different aspects of the identity of Officine Panerai, each written by a different author. The essays define the distinctive identity of the Florentine brand: the history, the technology, the sea and the design.
Historian and art critic Philippe Daverio with his unmistakeable discerning style, puts the creation of the first Panerai watches in context. The essay by Professor Paolo Galluzzi, Director of the Museo Galileo in Florence, illustrates the role which Italy, and in particular the capital of Tuscany where the first Panerai watch was created, played in the development of time measuring instruments. The story of the Panerai family, from the opening of its first boutique on the Ponte alle Grazie in 1860 to the supply of instruments for the special forces of the Italian Navy, is told by Giampiero Negretti. As a journalist and historian of timekeeping, he has carefully examined the historical archives of the brand, discovering unknown facts about both the activities of the Panerai family’s Orologeria Svizzera and the epic tales of the frogmen of the 1st Submarine Group Command of the Royal Italian Navy, who wore the first Radiomir and Luminor watches ever made as they carried out their heroic exploits.
The English journalist Simon de Burton tells the story of the exceptional technical content of the watches themselves: the acquisition of the brand by the Swiss Richemont Group, the development of a complete range of mechanical movements made in-house, and the recent establishment of a new manufacture which is one of the most modern and advanced in the world of watchmaking. Finally, in the essay by the journalist and writer Fabio Pozzo, the scene changes and classic yachts play the leading role, as “seafaring souls”, to use the words of the author.
The essays are accompanied by photographs of extraordinary beauty and evocativeness, covering various times and places as they retrace the steps which brought the Panerai legend into being. The visual content is further enhanced by the original contributions of Victor Togliani, a well known Italian illustrator, who made some 20 evocative line drawings for the volume.