A Parisian perfumed cosmetics brand, Officine Universelle Buly has been acquired by the luxury giant
October 11, 2021: LVMH has announced the acquisition of Officine Universelle Buly, which has become a recognised symbol of the French art of living, specialising in perfumes cosmetics. The brand now joins the LVMH Group alongside its 75 other Maisons, after having been supported and assisted for nearly four years by LVMH Luxury Ventures, a minority investment fund.
Officine Universelle Buly 1803 is a Parisian brand inspired by Jean-Vincent Bully, an emblematic perfumer of the 19th century, which was relaunched in 2014 by Ramdane Touhami and Victoire de Taillac.
A brand recognised for the quality of its products in perfumes, face and body care among others, the diversity of its universe, and the passion that this brand arouses, Buly’s shops offer an absolutely personalised experience. L’Officine Universelle Buly has become an iconic brand, thanks to a unique identity between heritage and modernity, tradition and innovation.
The brand now seeks to pursue its growth and development, faithful to its unique expertise and its rich and fertile personality, within the world leader in luxury, as it begins a new chapter in its history.
Bernard Arnault, Chairman and CEO of the LVMH Group, said that Buly perfectly matches the philosophy that can be found in the mansions of the LVMH Group, combining an unparalleled heritage, craftsmanship and a unique experience in exceptional boutiques. Its refined products enjoy a significant success around the world, and they will do everything they can to ensure that this great family adventure, led by Victoire de Taillac and Ramdane Touhami, continues to grow within the LVMH family.
Co-founder, and henceforth Director of Product Strategy, Image and Communications of the brand, Victoire de Taillac also said that since 2014, they have been keen to revive an iconic Parisian Maison, with a powerful and unusual universe, drawing its inspiration from forgotten or little-known beauty secrets. They know that Buly will remain true to its unique identity within LVMH, the birthplace of authentic and powerful Maisons.