The Balvenie presents The Balvenie Guild program in India
August 30, 2012: At a spectacular launch evening, Ms Stella David, Group CEO of William Grant & Sons, unveiled the brand identity of an innovative program along with Ms Sujata Assomull Sippy - the Program Champion and Ms Aparna Batra - Country Manager India, along with the company’s senior leadership team.
With a host of celebrities gathered to celebrate, the program is a unique step towards felicitating craftsmen and artisans across the length and breadth of the country and will move city to city over the next few months identifying groups of crafts people who maintain a dedication to the practice and preservation of traditional crafts. These individual’s pre-eminence in the field of craft will be celebrated at the end of this remarkable journey as they bring to life the key underlying message of The Balvenie, the world’s most hand crafted single malt Scotch whisky.
Ms Sippy, former editor of Harper’s Bazaar magazine, was announced as the Project Lead of The Balvenie Guild and will be responsible for mentoring the program along with four other, carefully selected “Connoisseurs of Craft” (CoC) - leading personalities who will identify and mentor individual bodies of craftsmen to compete in a grand finale early next year. The CoCs will move across their regions to select the best examples of the crafts identified in the program. 2012-13 will see recognition in the fields of Cuisine, Fine Jewelry, Mixed Media and Performing Arts.
Speaking on this momentous occasion, Stella David, Chief Executive Officer of William Grant & Sons, said “Craftsmanship is the key to making The Balvenie and wherever we may be in the world, we seek to celebrate and support likeminded champions that share our passion to nurture and support products and experiences crafted with passion, skill and human perseverance, and what better country to showcase handcrafted excellence than INDIA. The appreciation and understanding of the value of handcrafted work is remarkably palpable in modern India, and so too at The Balvenie where craftsmanship combines with contemporary influence to create a very special whisky.”
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