Technology meets savoir-faire in Fendi's FFreedom shoes


Technology meets savoir-faire in Fendi's FFreedom shoes

February 18, 2019: Born from the sculptural shoes presented during the FENDI Couture Fall/Winter 2018-19 show in Paris, the FFreedom Collection of shoes evolves including contemporary models made with elegant fabrics, modern colours and unique drawings that have appeared on the Spring/Summer 2019 catwalk. 

Fendi FFreedom Pink pumps

Taking inspiration from the namesake version of the FF logo, the silhouette is defined by a squared shape with slightly rounded corners and a sinuous heel with 3D details, a pure element of design that requires incredible workmanship. A plain white sole is colour-contrasted by a black finish which enhances the shoe like a real frame.

A technical material called “framis” – traditionally used in the sports world and applied through a heat-sealing process – injects ultra-feminine pumps in Lycra with graphism and three-dimensionality. The bold colour palette, from powder pink to fluorescent fuchsia, highlights the glamorous allure of the shoes.

Fendi FFreedom graphic sandals

The FFreedom logo becomes whispered on sandals and pumps with a patchwork pattern, realized with different materials, like Lycra and mesh in monocolor degradé tones, that are mixed and heat-sealed together. Textured rubber lines, applied through high-frequency and injection, infuse the shape with additional three-dimensionality. The upper presents a contrasting zig-zag embroidery that apparently looks like a seam, adding a graphic twist to the design of the FFreedom. The final sporty yet stylish touch is given by a removable rubber ankle strap with the word FENDI. 

Fendi FFreedom Orange pumps

The collection is available in FENDI boutiques worldwide and on fendi.com.

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