Tarun Tahiliani and Timex launch ‘Tarun Tahiliani’ watches
December 21, 2010: Iconic designer Tarun Tahiliani became the first ever Indian designer to launch a collection of mono-branded watches under his label in collaboration with leading watchmaker Timex Group. The elite and awe-inspiring collection of jewelled watches manipulates the fine line between style and functionality. The strategic alliance between the two pioneers Tarun Tahiliani and Timex Group beautifully brings innovations to life.
Tarun Tahiliani said, “The collection is very close to my heart as each timepiece contributes to the timeless beauty of the quintessential Indian woman. Combining opulence with luxury, each timepiece has grace and uniqueness. Collaboration with Timex was obvious because of their technological superiority and iconic status.”
Commenting on the occasion, Kapil Kapoor, COO, Timex Group USA said, “Growth of overall luxury market across globe is on the rise. India is one of the key markets for Timex Group and here we expect strong growth in the coming years.”
The collection comprises of two sub brands “tarun tahiliani”, a bridal collection and “OTT by Timex”, a ready-to-wear collection. Each piece explores traditional Indian jewelled Jadau work with varied beautiful stones, pearls and dull gold adding lustre. The jewelled watches complement every variation of Indian fabric from beautiful, vibrant bandhini to elegant chikankari. In all, the collection comprises of 14 styles.