Tarun Tahiliani & Swarovski present 'Bloom' at India Couture Week 2019 - a collection replete with pastels, sparkles and earthy shades
July 31, 2019: The new Indian bride envisions her wedding as a special extension of her personality, with unique décor, lush colors and candid memories to treasure for life. Personalization is in ever sliver, from invitations to keepsakes. Tarun Tahiliani’s new collection “Bloom”, captures the metamorphosis of the Indian bride with a synthesis of different cultures, a reflection of today’s generation.
A collection with more than 80 pieces spanning bridal couture, occasion and festive wear, heralded the coming together of technique, craftsmanship and innovation with lightweight lehengas and shararas, to anarkalis and fusion-style jumpsuits.
Mr. Tahiliani’s ‘non-show-stopper-show-stopper’ donned a simple but stunning ‘work in progress’ white tulle gown paired with a dainty net mask meant to cover the face and emphasize the outfit, making a statement about its own identity and of the craft and workmanship that has gone into its making.
In this collection, the new bride steals the show in soft pastels like peach, dusty rose, blush pink, a rich palette of electric blue, deep violet and plum and earthy Indian hues. Diverse embroidery styles – from Kashmir-inspired Kashida, to Jammevar and Resham thread embroidery make sure the bride is not weighed down by her outfit. Floral motifs bring a glamorous exquisiteness and drama to each piece, as Swarovski crystals adorn customized crinolines for each lehenga. Juxtaposing iconic European construction with classic Indian styles, the new collection exemplifies an ‘India Modern’ aesthetic.
“We Indians love the winking light, the luminescence and sparkle of a diamond, especially for weddings. And so, it is an honour once again to collaborate with Swarovski to create magical garments using traditional Indian techniques.” says Mr. Tahiliani.
The Tarun Tahiliani man is understated elegance, with special emphasis on fine fabrics and impeccable tailoring. This season, the menswear collection from Tarun Tahiliani focuses on fitted tone-on-tone sherwanis, Mughal-inspired kurtas with multiple fabric layers in different heights, pre-constructed kamarbandhs and period-inspired stoles to make the groom look his part perfectly.