Taj Group rebrands London hotels
January 10, 2014: The Taj Group has introduced its two newly rebranded London hotels - St. James' Court, A Taj Hotel and Taj 51 Buckingham Gate Suites and Residences. The hotels will now be promoted within the Taj Group’s portfolio of luxury hotels, resorts and palaces. Taj Group has sole ownership and management, as well as operational and marketing control of both properties.
Since opening its doors in 1902, St. James' Court has regularly hosted royalty and Heads of State. The hotel has introduced the quintessential Taj service through new offerings, amenities and service enhancements. Some of the enhanced experiences include in-room check in, signature welcome and signature fragrances. Guests will also have access to an extensive fleet of exclusive vintage and classic vehicles, including the Queen Mother's favourite Jaguar DS420 Daimler limousine 'Grand Princess’ and Lord Mountbatten's vintage Daimler 'Silver Baroness'. Other experiences include unique dining experiences like the 24 Karat Gold Afternoon Tea and a customised Kids @ Taj program.
Taj 51 Buckingham Gate Suites and Residences is further enhancing through bespoke experiences such as the Taj Royal Attache butler service, optional Jaguar airport transfers and exclusive horse and carriage rides. In addition to the two signature suites - the world’s first Jaguar Suite and the uniquely designed Cinema Suite - the hotel is remodelling other suites. In 2014, it will welcome a new lobby and reception lounge, a new restaurant, tea and library lounges and an exclusive private dining area.
Raymond Bickson, MD and CEO of the Taj Group, said, "This important re-branding comes at an exciting time for the increasing strategic links between India and the UK. We are delighted to have the opportunity to restore these iconic hotels that have more than a century of heritage."