Tag Heuer revamps Carrera Lady timepieces

Tag Heuer revamps Carrera Lady timepieces

Cara Delevingne for Tag Heuer Carrera watchMay 21, 2019: Elegant and enduring, Tag Heuer’s popular Carrera Lady timepiece features a new design that enhances the entire 36 mm collection. From bold colours to the improved readability of the dial, the revamped Carrera Lady timepieces, available with a quartz or automatic movement, deftly combine performance and style. 

The dial is available in white mother-of-pearl, purple, blue, grey and black, and is perfectly legible thanks to its markedly pure design. A seconds scale is printed on the flange around the dial, and is surrounded by either a smooth or diamond-set bezel. A final detail that sets the new Carrera Lady wristwatches apart from their predecessors is the date window at 3 o’clock – the frame boasts an intriguing trapezoidal shape, as opposed to the square shape of the original.

These watches are available with purple, taupe or grey alligator leather straps, while quilted calfskin straps in black or blue also give a feminine touch to the overall look. The models powered by an automatic movement are available with a taupe-coloured alligator leather strap or a stainless-steel bracelet. Tag Heuer has also introduced a new folding clasp for leather straps, which is thinner than previous models.

The watch is being endorsed by model, actress and Tag Heuer Brand Ambassador Cara Delevingne. She said, “For me a watch is not only a fashion accessory, it’s also something that reflects who you are and your way of life. In that regard, I like my watch to be daring, bold, and noticeable. The first thing you notice when you look at the Carrera watches is the design, the lines, the elegance without being too classic. I really like the touch of color, the stainless steel bracelet, and how you can wear them with different looks throughout the day”.

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