Tag Heuer launches new smartphone - Tag Heuer Racer
October 1, 2012: Watch brand Tag Heuer, extending its range of smartphones, has launched the new Tag Heuer Racer, the world’s first Swiss luxury touch-screen smart phone to be entirely constructed from leading-edge materials of motor racing and aviation.
Tag Heuer Racer, with lightweight components and shock resistant construction, has composite materials like titanium grade 2, light and strong carbon fiber, black PVD, 316L stainless steel and rubber, which were first used in professional motor-sports and aeronautics. The sporty yet elegant look is inspired from high-end GT cars, while its aggressive and energetic lines are direct expressions of Tag Heuer’s unique DNA.
Tag Heuer Racer is powered with a mastering speed processor of 1 GHZ, 16 million of colours screen resolution, a large 3.5’’display, a high-definition 5 mega-pixel auto-focus camera and a 640x480 pixel VGA video front camera, and 11 hours of music play time. The Android operating system allows download access to over 450,000 applications. The new Android “Gingerbread” operating system offers a larger keyboard for faster, more intuitive text input, enhanced copy/paste functionality, new audio effects, better power management, a new download manager, extra languages and voice and video chat support.
The Tag Heuer Racer offers exclusive service with two preloaded applications. SO Apps selects and recommends applications for Tag Heuer clients from the full range of Android categories like business, social networking, news, sports, productivity, shopping and travel. Tag Heuer Mobile Security, on the other hand, can locate a lost or stolen Tag Heuer Racer, secure its contacts, photos and files from unauthorized access, and remotely wipe or block the data it contains. It will also perform real-time anti-malware scans, hide and unhide phonebook entries, filter annoying calls and SMS, block dangerous network connections and, if a new SIM card has been put in the card, lock-it down so it cannot be used.
Launching in September 2012 in 350 points of sales, Tag Heuer Racer costs INR 2,10,000.