Tag Heuer hosts charity event in New York to support UN Women and NY Cares' Hurricane Sandy Relief Fund
November 16, 2012: Swiss watchmaker Tag Heuer hosted a glamorous soirée in the iconic Cullman Hall of the Universe on Central Park West, New York, which also saw the presence of its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.
The exclusive event brought together prominent people for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide.
The 500 guests, many of whom flew in expressly for the high-profile event, were regaled by a special performance of the New York City Ballet, before dancing the night away to the music of New York’s red-hot DJ Evalicious. For each guest, Tag Heuer pledged $100 to New York Cares’ Hurricane Sandy Relief Fund, and a further $100 to Cameron Diaz’s partner charity, UN Women (The United Nations Entity for Gender Equality and the Empowerment of Women).
During the event, Tag Heuer showcased its new collection of limited edition Link timepieces and jewelry. The newest incarnations in the Link series are: the Ladies’ Link Automatic Watch, the first automatic watch for women offered in the Link Lady line; the Link Lady Trilogy, a limited edition watch, ring and bracelet set co-designed by Cameron Diaz; and the Leonardo Dicaprio Link Calibre 16 Chronograph, a limited edition chronograph signed on its smoked sapphire caseback by Leonardo DiCaprio.
Profits from the sale of the stunning Link Lady Trilogy will go to support UN Women, while proceeds from the blue-dial LDC Limited Edition Link’s sales will go to Leonardo DiCaprio’s environmental charity partners, Green Cross International and the Natural Resources Defense Council (NRDC).