Swiss watch brand Ernest Borel arrives in India
March 12, 2013: Swiss luxury watchmaker Ernest Borel, known for their elegant designs and remarkable craftsmanship, in partnership with Bayside Labels (India) Pvt. Ltd., an importer of luxury products into India, has officially launched the brand in the country. Established in 1856 in Neuchâtel, Switzerland by Jules Borel, the brand focuses on ‘romantic moments’ and adheres to a philosophy of pursuing constant perfection.
Speaking during the launch event, Mr. Pietro Meloni, International Sales and Marketing Director of the Ernest Borel, said, “We always wanted to make our presence felt in India, since it is the known for its rich heritage and history. Our brand also stands for similar values hence, making it a perfect market for us. It will allow us to not only showcase one of the most internationally acclaimed and desirable watch brands adequately, but also get to know new clientele with a taste for exclusive watches.”
Ernest Borel timepieces are available in India at Watches of Switzerland and Swiss Boulevard in Mumbai, and at C.T. Pundole & Sons in Pune.