Swiss luxury brand Bally opens second store in India


Swiss luxury brand Bally, in partnership with Bird Group, opens its second store in India

Bally store in IndiaMay 30, 2012: Following the launch of Bally’s first store in India in New Delhi, the Swiss luxury leather goods brand has opened a second store at Mumbai’s Palladium Mall. The new store showcases Bally’s Spring/Summer 2012 collection which includes men’s and ladies shoes, bags, ready to wear and accessories.

Bally’s Spring/Summer 2012 ready-to-wear collection explores a modern romance in which streamlined sportswear silhouettes meet exquisite, petal-strewn fabrics. Bally’s Creative Directors Michael Herz and Graeme Fidler have created a unique contemporary aesthetic for the brand that is based around the notion of unexpected juxtaposition. Bally’s 160 year heritage of leather craftsmanship is reflected by a sense of Swiss landscapes and traditions, fused with images of a debutante in lace contrasted against Karlheinz Weinberger’s photographs of 1960s working-class teenagers.

New this season is a three-dimensional print effect using embroidery and appliqué, painstakingly applied by hand. Embroidered leather swirls, sequin-embroidered tulle, and geometric crystal shards embellish two-dimensional printed fabrics to create a textured landscape.

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