Swarovski launches an ethereal Spring/Summer 2011 collection
March 2011: Swarovski’s new season’s collection of jewellery and accessories, conceived of by Creative Director Nathalie Colin, is the expression of a truly original and artistic vision – a reinvention of nature.
“The influence behind the entire collection is a concept of modernized Impressionism. Our muse for this season is an artist, a painter who leaves her studio in the first rays of spring sunshine to seek inspiration as she walks through nature reborn. All of her senses are awakened: the visual magic in lush shades of green, the scent of cut grass, the warmth of the sun on her skin, the flutter of wings, the flavor of the first fruits, the radiant colors of flowers... I wanted a collection in which nature would take its rightful place and become art,” explains Ms Colin.
This idyllic vision is laid out in three principal themes: ‘Impressionist Rainbow’ with a vibrant explosion of colour, ‘Free Butterflies’ where pointillism is interpreted with nature and wildlife in mind, and ‘Spring Collage’ offering bold and graphic creations. Mint and fuchsia tones infuse this joyful, luminous collection with freshness.
An invitation to joy, poetry, and art, the Wings of Poetry collection offers you the chance to rediscover nature, delivering along the way a message of gaiety and freedom rooted in the incredible energy that galvanizes the return of spring.
Charming, individualistic and contemporary, the collection is set to make you stand out in the crowd in an ethereal way…