Swarovski Sparkling Couture Exhibition hosted in Dubai
November 17, 2015: Swarovski, the global leader in cut crystal and fashion jewellery, recently hosted its first ever Sparkling Couture exhibition, celebrating the brand’s relationship with regional and international couture designers.
The evening event, held at Madinat Arena on November 4, showcased exquisite collections by 35 couturiers and six jewelry and accessory labels from across the Middle East and South Asia. Each designer presented one piece, created exclusively for the event, highlighting their innovative use of Swarovski crystals.
Five themes were presented at the exhibition: Bridal wear, Ethnic wear, Eveningwear and Modestwear, as well as statement jewelry and accessory. Indian brands - JJ Valaya, Suneet Varma and Joy Shoes – presented spectacular creations that were breathtaking.
Flemming Nielsen, Vice President Sales, Swarovski, South Asia, said, “With participating couturiers and accessory designers from 11 countries, it is intriguing to see the passion, attention to detail and craftsmanship that defines these designers, and the region as a whole.”
Designers such as Rabia Z., Fatema Fardan, Georges Hobeika, Mashizan Masjum and Maria B. were also a part of the exhibition, showcasing some very creative pieces.