Demonstrating that sustainability and beauty can coexist seamlessly, a significant 95% of the materials used in the collection are classified as "conscious materials".
October 20, 2023: With lead-free crystals, seaweed-based yarn, and more, Stella McCartney's synonymous brand stands at the forefront of sustainable fashion, championing eco-conscious choices. Their SS 24 collection is crafted to not only make you look good but also feel good.
Once again focused on ethical production, they transformed the bustling Parisian market streets into a platform for their environmentally-conscious collection. Ms. McCartney's brand continues to exemplify that fashion can be both stylish and sustainable, embracing a brighter and more responsible future.
Clad in billowing capes, gold jacquard suits, colorful floral prints, tailcoats, and cummerbunds, with mirrored brooches, models strutted in style for the brand. After breaking boundaries with its first-ever bio-sequins dress, the design house presented yet another stunning hand-crocheted mirrored polka dots embellished knit dress, crafted from Kelsun™ seaweed-based yarn, a pioneering luxury innovation.
Silhouettes shimmer with lead-free crystals, diamond fringe accents and organic cotton denim from the diverse collection of gender-bending clothes. Each garment exudes elegance and sophistication, proving that being environmentally responsible, the fashion giant doesn't mean compromising on aesthetics.
Vintage Wings graphics make a comeback on organic cotton t-shirts, worn beneath varsity jackets featuring the artistry of Hajime Sorayama, offering a glimpse of a capsule collection set to launch in December 2023.
Stage looks are reinterpreted as metallic brocade tailoring, creating a festive allure alongside mini-dresses and bomber jackets in NONA Source repurposed silk and forest-friendly viscose satins. The introduction of vegan cropped and maxi biker jackets is a prime example of her dedication to sustainable alternatives, challenging the conventional use of animal leather.
Crafted from grape by-products from Veuve Clicquot, the Frayme shows a full-circle sustainable model, while the Falabella bag is made from plant-based, plastic-free MIRUM®.
- By Pritha Debroy