Sports & luxury merge as LVMH becomes a premium partner for Paris 2024 Olympics & Paralympics

The Paris 2024 Olympic and Paralympic Games will see LVMH-owned brands working together to present a highly crafted edition of the important event.

July 27, 2023: The opulent worlds of heritage and luxury collide with the realm of sports as the luxury conglomerate LVMH is named the official partner of the Paris 2024 Olympic and Paralympic Games. Having said that, both worlds are quite similar in their resonating aims and visions for making dreams come true. 

LVMH Paris 2024 Olympics and Paralympics Games

This extraordinary collaboration will see the big brands under LVMH work closely together for the group’s mission which is, “The Art of Crafting Dreams.” The company is sponsoring the event by pouring €150 million into the event. In addition, the group will fund a very specific initiative to help 1,000 children and young people, ages 4 to 25, who live in disadvantaged circumstances, access sports by joining the French charity Secours populaire français, a long-time collaborator.

Throughout the Paris 2024 Olympic and Paralympic Games, LVMH will play a significant part by contributing its innovation and craftsmanship to celebratory moments. 

As a part of their hospitality initiative, Moët Hennessy’s wines and spirits maisons will provide an exceptional experience to guests. The French jewelry house Chaumet will craft the design of the Olympic and Paralympic medals. Showcasing a stunning hybrid of elegance and energy, the jewelry house will innovate the ultimate prize for the athletes using their skilled workmanship. 

Sephora will be a partner for the Olympic Torch Relay, proposing activations for the public all along the relay route, as well as at Group locations along the itinerary and at stops. The French sports delegations will grace apparel from LVMH’s fashion houses. 

Bernard Arnault, Chairman and Chief Executive Officer of LVMH shared, “This unprecedented partnership with the Paris 2024 Olympic and Paralympic Games will contribute to heightening the appeal of France around the world. It was only natural that LVMH and its Maisons be part of this exceptional international event. The values of passion, excellence and inclusion championed by high-level sports are cultivated each day by our teams, motivated by an unwavering desire to surpass limits. Sports is a tremendous source of inspiration for our Maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration.” 

LVMH brands have long been collaborators with sports such as tennis, rugby, basketball to soccer, and motor racing, to craft unique designs of trophies and trunks. The new partnership is an extension of the long-standing support the group has shown over the years.

- By Pritha Debroy

Post your comment

    We encourage thoughtful discussion, debate and differing viewpoints, with the understanding that all comments must be civil and respectful. We encourage you to remain on topic and to be mindful that the comments are public. We do not permit messages selling products or promoting commercial or other ventures. Upon request of individuals named in comments, some comments may also be removed. We reserve the right—but assume no obligation—to delete comments, and report offenders who do not follow the code.