Sofitel So Singapore unveils emblem created by Karl Lagerfeld
June 6, 2013: Sofitel Luxury Hotels recently unveiled the awaited emblem for Sofitel So Singapore, exclusively designed by legendary designer Karl Lagerfeld. Inspired by the age-old story of the discovery of the Lion City by a Sumatran Prince – which marked a new chapter in the evolution and growth of the island-country – the Emblem symbolises the hotel’s new and original style, which draws inspiration from the destination’s past, while providing a strong link into its future.
Karl Lagerfeld’s emblem, The Lion’s Seal, commemorates the birth of the Lion City and the 14th century folklore that accompanies it, where the Sumatran Prince, Sang Nila Utama, spotted a handsome feline identified to him as the mystical creature – a lion. Believing this to be a good omen, the Prince named the sandy island Singa Pura, meaning the Lion City, and established the island nation as we know it. Sofitel So Singapore’s emblem pays homage to the lion as a symbol of innate courage and dignity – values that will be fostered by the boutique design hotel in driving evolution of the local hospitality industry.
The Lion’s Seal Emblem and design artefacts will appear at prominent locations around the hotel, and across a range of exclusive objects. These objects will also be available for clients during their stay at Sofitel So Singapore.