Sofitel Luxury Hotels launch an ambitious Wine Program
April 9, 2013: The French luxury hotel brand, Sofitel, is launching an innovative Wine Program that highlights the rich variety of French vintage wines. Under this, Sofitel hotels will showcase prestigious French appellations such as Bordeaux, Médoc, Saint Emilion, Margaux, Bourgogne, Côtes du Rhône, Châteauneuf-du-Pape or Alsace as well as the talent and expertise of wine producers.
The 3-part Sofitel Wine Program will be rolled out in the hotels in 2013 via a number of different events. For the event - Bettane & Desseauve’s “Coups de Coeur” - French wine experts Michel Bettane and Thierry Desseauve have handpicked a selection of mainly French wines. The wine list is specially tailored for each of the 23 Sofitel hotels which are taking part in this operation.
The second phase of the program consists of a dozen exclusive dinners, called French Grands Vins Dinner, specially designed to highlight fabulous French wines. Fine Wine Dinners will be held in a selection of Sofitel hotels around the world in Rio, Amsterdam, Beijing, Guangzhou, Bangkok, Chicago and Hanoi, Buenos Aires or Cartagena. At each dinner, guests are invited to partake of delicious food and inspired wine pairings. Wine enthusiasts and connoisseurs get the chance to meet a well-known producer specially invited for the evening.
In the third phase, French Wine Week will be held from September 23rd-30th, 2013, in which all 120 Sofitel hotels will take part. The even will celebrate French wine with numerous events, promotional activities and friendly informal gatherings in the hotel restaurants and bars where guests can enjoy a large range of vintage French wines.