Hailing from a country known for its lolling vineyards, Sofitel Hotels hit a perky note with their Wine Days celebration!
By: Soumya Jain
Posted on: October 1, 2014
Maintaining a brand’s roots and heritage is something not all are able to achieve. There are countless examples of brands, luxury or otherwise, who in a bid to succeed, ended up either changing themselves too much, or being too rigid.
Sofitel Hotels, a part of the Accor group, is more intelligent than that. Upholding their values and spreading them all over, they know how to appeal to a global traveller. And what better way to make relationships than over wine?
Thus, to celebrate French wines and the usual season of harvesting in France, Sofitel hotels all over the world are celebrating a unique month-long event called ‘Sofitel Wine Days’. Sofitel Hotels in North America are inviting wine lovers to revel over great food and vino from September 29 to October 31, 2014. Giving the festivities more impetus is Sofitel’s 50th anniversary this year. Salut!
Started just last year, the event has assumed bigger proportions in 2014. “Sofitel’s wine celebration was a week-long celebration when it debuted last year, however, with this year being Sofitel’s 50th anniversary, the brand has extended the celebration throughout the month of October. Further honoring Sofitel’s 50th Anniversary, starting on September 29, guests and locals who attend Sofitel Wine Days events and share their moments using the hashtag #SoWineDays on Facebook, Instagram and/or Twitter social media platforms have the opportunity to win a grand reward prize to Sofitel Strasbourg Grande Ile, the first Sofitel to open in the world in 1964,” said Mr Balendra Nagesvaran, Vice President Operations for Hotel Services, Sofitel North America.
The winner, announced on November 5, is furnished with two roundtrip flights from USA to Paris with Air France, two roundtrip train tickets from Paris to Strasbourg, five nights stay at Sofitel Strasbourg with daily continental breakfast for two, Trimbach Vineyard visit for two and a 1964, 50-year vintage bottle of Clos Zisser, Gewurztraminer, Alsace and a Trimbach bottle welcome drink.
All Sofitel hotels across North America have something unique to offer their patrons this time. Take, for example, Sofitel Chicago’s House of Moet tastings in Le Bar as well as a VIP Moet Tasting in the Presidential Suite. The hotel will welcome guests at check-in on select Fridays in October with Louis Roederer Champagne. Guests can also enjoy a Chateau Lafite Tasting with food pairings by Chef Biggers on October 23 in the Cigale Room. Sofitel Washington, D.C. is offering guests a welcome champagne Roederer drink on October 16, a wine and champagne dinner pairing on October 14 and wine social hour with Esprit Du Vin. Guests can also partake in a “Tour de France” two-hour wine class on October 29.
Highlighting luxurious French food traditions, guests of Sofitel Philadelphia can enjoy a wine fair in the lobby and lounge bar area with food tastings as well as a Wine and Oyster pairing event October 25. At Sofitel Montreal, guests will be welcomed with VIP drinks and French wine tasting in the Renoir restaurant. A Presidential Suite dinner will be hosted by a French winemaker and a Wine Days menu will be created by Chef Olivier Perret throughout October.
Sofitel San Francisco is wooing guests with a Gastronomy Wine Dinner on October 29 while Sofitel Miami will host a wine appreciation class on October 8, a Wine and Cheese Garden Party on October 15 and a poolside Wine Cocktail School on October 22.
Though you may be looking for wines from different regions and countries, Sofitel Hotels are staying true to their terroir. Mr Nagesvaran ascertains this: “This celebration of French vintners and their craft fits well with the company's strategy to increase the number of cultural and gastronomic events in its hotels worldwide. While the brand’s dedication to championing French elegance remains at the forefront of every Sofitel experience, each property continues to pair this motto with the best from their culture and country.”
Well, who can say “Non” to a bubbly from an authentic regions of France?