Smirnoff has set out to redefine the vodka category in India with the launch of Smirnoff Black, it's most significant launch in recent years
By: Karishma Suri
Posted on: October 7, 2014
Smirnoff has set out to redefine the vodka category in India with the launch of Smirnoff Black, it’s most significant launch in recent years
Rightly said, there is no season or reason for black. Everybody loves a little bit of black in everything they own. Whether a rock lover or a jazz aficionado, from clothes to accessories to furniture and phones, the world just can’t get enough of black. Making everything bolder, classier and everything nice, Smirnoff gives the world another black to own and of course, love. Apart from outfits and accessories, there is now an option to make you drinks and nightlife bolder, with the all new Smirnoff Black.
The newest launch from the house of Smirnoff brings forth the proposition of ‘Tonight’s Bold, Tonight’s Black’, reflecting the product as well as the attitude of the consumers today. It's not difficult to picture this bottle in the fanciest of bars world over. For me, black is ageless and classy and irreplaceable. So my first interaction with the black packaging was an epic success and love at first sight as it oozed confidence and finesse. It displayed its attitude aptly through the premium black, glistening packaging.
For a vodka that is bold and unconventional, it attempts to add that zing into India's nightlife. With its full-bodied, smooth and distinct taste, it’s the go to vodka for those bold occasions where you want to do something that is a cut above the ordinary and break away from the mundane. But, if just a casual night with your friends demands some punch, like we decided to instill in our dinner, it serves to be the perfect choice.
After enough admiration for the black packaging and several Instagram images later, the bottle was finally opened to reveal a liquid that is smooth and powerfully dominating on the senses. A vodka to be enjoyed neat or maybe accompanied with Tabasco or dark chocolate, I took the liberty of mixing it with some soda and the second time with tonic water to slightly dilute the strong and overpowering taste which is already so acclaimed. On first taste, it will open up your olfactory and taste senses, but as you continue to sip it you will discover the smoky notes to it. Smirnoff Black has been carefully crafted using the perfect Smirnoff No. 21 recipe and finished with slow-flow filtration for a bold cut. So get set as the first sip kick starts your palate slowly, playing and tantalising your senses, while the following sips set the pace right.
Sporting an international, bold and edgy look, open up Smirnoff Black and enjoy the unique smoky and malty note to the liquid that is best enjoyed on-the-rocks, making it stand out.
Smirnoff Black is available in Maharashtra and Karnataka across all major outlets. With an ABV of 42.8% v/v, it is priced at INR 1300 in Maharashtra and INR 1240 in Karnataka, for 750ml.