Skin care brand Kiehl's launches store in Mumbai
December 14, 2011: Skin care brand Kiehl's hosted an underground ‘do’ to welcome the iconic East Village Pharmacy from New York to Mumbai.
Kiehl’s serves efficacious formulations for skin and hair made with a unique blend of cosmetic, pharmaceutical, herbal and medicinal knowledge. Actor Rahul Khanna, who confesses having used Kiehl’s grooming products for the last 20 years, says, “Kiehl’s products are of such high quality, not tested on animals and in such simple, environmentally friendly packaging, it's a pleasure to use them and they look great on my bathroom shelf." The new Kiehl's store in the city is located on the Ground Floor at Inorbit Mall, Malad.
The launch event, which was held at Mehboob Studios in Bandra, saw many of the city’s movers and shakers sashaying their way down the red carpet. On hand to welcome guests was Kiehl's beloved, quirky and celebrated mascot, Mr. Bones. Guests were seen posing next to a Harley Davidson, which is also a New York institution and a favourite of Kiehl's.
In keeping with the New York 'vibe' of the event, the venue was decorated in a fun and quirky manner reminiscent of that city's East Village. Guests tucked into mouth watering finger foods. Spirits were high and conversation flowed as the evening continued and people were seen sipping on the specially created Cointreaupolitans from Cointreau among other delicious cocktails.