Shopping for clothing, accessories or even home decor can be far from easy or timely. In an effort to make this pastime easier for consumers, companies like Luxe Provence have created a way to bring the product to the customer rather than the other way round
By: Ashley Wolfe
Posted on: August 15, 2016
Imagine traveling to another country without even leaving your couch. The smell of foreign soil and the taste of authentic French wine enjoyed right at your kitchen table in, say, Hawaii! This can be found in the world of subscription services like that of Luxe Provence, a company who delivers seasonal boxes of authentic items from Provence, France to customers all over the globe.
Luxe Provence delivered its first box to customers in the Fall of 2015. Since then, they have been committed to bringing the essence of France to those without the time to travel there in person. For an annual fee of $1,020, subscribers receive four boxes each year, coinciding with each season, which include home, beauty, and lifestyle products.
“The Luxe Provence Box was designed to be a luxury indulgence and escape experience to France each season, particularly with stressed women in mind,” said Founder and Chief Creative Director Tarik Koivisto. “Women are so busy taking care of their families, working, shopping for necessities and giving gifts to others that they often do not treat themselves.”
Although subscribers receive only four boxes per year with their subscription, customers can expect nothing less than the unique and exquisite. Each box is stamped with a gold foil logo and tied beautifully with a ribbon. Upon opening the box, subscribers are met with assorted items, which can range from accessories, clothing, or even decadent chocolates, as well as a seasonal aroma, which is designed specifically to greet the customer when they open their box.
Products are tested for feedback in France and in the United States, by a varied group of individuals, to ensure that Luxe Provence box items appeal to more than just a select few. In addition, the company works with local French artisans as well as French markets and boutiques to help curate their collections for each season.
Each box contains a variety of items chosen specifically to accompany the season. The most recent box included a summer tote bag made with French linen and nude leather, along with a wine and champagne cooling bag. Both were made exclusively for Luxe Provence subscribers.
With this in mind, one can agree that the Luxe Provence box isn’t for simply anyone. Those gifted with this opportunity are given the chance to not only indulge in French market items, but also products which are not on the market.
“Our goal is to deliver a seasonal experience from Provence around the globe to clients who appreciate authenticity, luxury and handmade French objects,” said Ms. Koivisto.
Due to growing access to online shopping outlets, consumers no longer are required to visit physical stores in order to purchase desired items. Subscription services like that provided by Luxe Provence furthers this growing trend by gifting subscribers with the beauty and awe of Providence right in the comfort of their own homes.
In addition, customers can purchase a subscription for both themselves and also as a gift for another. If the latter doesn’t appeal, many of the items in each box can be re-gifted individually.
“We seek to support the local economy by highlighting French traditions of quality craftsmanship and materials made in France,” said Ms. Koivisto. “And combining that with an artful approach to gift-giving that is getting lost in today's fast-paced, digital world.”
In a ‘massified’ world, Luxe Provence is bringing the attention back to niche products, that are handcrafted, and made with the same care and attention that a luxury product deserves.
The Luxe Provence Box is available for purchase individually each season or as an annual subscription. Individual items as well as subscriptions can be purchased on their website