Shangri-La Hotels & Resorts' "Ride for Hope" raised over 400,000 RMB
December 30, 2013: In a philanthropic effort, Shangri-La Hotels and Resorts organized a three-week, nearly 2,500 kilometre "Ride for Hope" charity bike ride, which raised over RMB 400,000. The charity funds will be used to build water cellars for 20 families in a small village in Guangxi Zhuang Autonomous Region and to help Shenzhen Blue Ocean Conservation Association and the Shanghai-based Will Foundation.
With the joint efforts of 11 Shangri-La properties in South and East China, six dedicated riders completed the entire journey. A group of more than 1,000 bikers from four different provinces covering 22 cities joined the ride in their respective cities.
"It was an amazing journey", said Nicholas Smith, resident manager of Futian Shangri-La, Shenzhen and initiator of the charity ride. "The idea for 'Ride for Hope' first came up in January 2013. To see it realized with the help of Shangri-La colleagues who warmly embraced the idea, our generous sponsors and all the supportive people we met along the way is incredibly heart-warming. The money raised for these three worthy charities will make a real difference in people's lives."
An SUV supported by Mercedes-Benz and Zung Fu China provided mechanical support and medical assistance by trailing the six riders throughout the journey.