This season includes not just some unique iterations of Serapian’s trademark mosaic, but also a special chair
February 26, 2021: The new Serapian season is a tribute to Milano, the brand’s birthplace, thus capturing the soul of Milano, its elegant understatement and the outstanding ability of the inhabitants to create, design and innovate. Milanese photographer Guido Taroni puts together the project #MilanoBySerapian, picturing 20 friends of the brand interpreting the collection.
Either born and raised in Milano or eventually moved to the city, they all share with Serapian the same passion for style, creativity and authenticity. And they led the photographer to their most loved or secret places, in an exciting visual exploration of what being Milanese means.
Protagonists include Amina Marazzi Gandolfi (photographer), Angelica Morandini (lawyer), Claudia D’Arpizio (partner Bain & Company), Derek Castiglioni (landscape designer), Enrica Stabile (vintage dealer), Federico Sigali (interior designer), Ferruccio Laviani (architect), Francesca Mapelli (journalist), Giampiero Bodino (artistic director), Gile Bae (pianist), Guido Taroni (photographer), Imen Boulahrajne (media expert & co-founder Will), Luchino Visconti (entrepreneur) and Sava Bisazza Terracini (communication & events), Luna Bonaccorsi (entrepreneur), Madina Visconti di Modrone (jewellery designer) Marta Sala (interior designer), Micol Sabbadini (jewellery designer), and Umberta Gnutti Beretta (philanthropist and entrepreneur).
The Women’s collection highlights once again the Mosaico craft with its hand-woven soft nappa stripes. Some symbols of Milano turn into color references, like Nero Brera, recalling the artists’ originality in experimenting with bold hues, such as fuchsia, yellow and mint green. Nero Villa Mozart pays homage to the unsurpassed beauty of Serapian’s headquarters, where bronze, blush and yellow resemble its precious marbles.
Cuoio Prezioso is a marriage of nude, bronze and gold inspired by the extraordinary mosaics of the Galleria Vittorio Emanuele, where the Futuristic cultural movement was born, and which is now celebrated by the orange shades of Arancio Futurista. Then a declaration of love from Serapian to the city comes from Rosso Milanese, a passionate variation on red with touches of white and coral.
Nero Brera and Nero Villa Mozart also come with a fringed décor on the hem on both Secret and Mini Secret models, while new shapes get the spotlight: the super light Hobo Secret and the Nano Secret, the micro version of one of Serapian’s top sellers, developed in a wide color range. Plus, the Soft Diamante, with a chain strap and soft side folds, and the Soft Pouch, an ultra-light pochette, with two woven leather ties.
As a special project, Serapian joins forces with Azucena, a Milanese brand by architects Luigi Caccia Dominioni, Ignazio Gardella and Corrado Corradi Dell’Acquas. Serapian’s artisans enhanced an extraordinary piece of Italian interior design, the Catilina Chair presented in Milano by Caccia Dominioni at the beginning of the 1950s at the Triennale. Serapian and Azucena, both linked to Milano, re-read the iconic chair with a new cushion where the sides are enriched by the Mosaico craft, playing with color combinations from the iconic black & white to touches of fuchsia, mint, red, bronze or navy blue.