SWISS and Narendra Kumar launch third edition of calendar
July 21, 2011: Swiss International Airlines and Narendra Kumar presented the new SWISS Calendar 2011-2012, focusing on the vibrant and inspiring city of Zurich, which serves as hub and home to SWISS. Masterfully shot, the photographs fuse contemporary Indian fashion design with Swiss heritage and modern day living, creating an aura of timeless elegance and a longing for travel.
The calendar is modeled by Lisa Haydon and captures the essence of what Indian customers appreciate about SWISS: contemporary luxury, a fusion of comfort and style, and attention to the smallest detail. This newest, limited edition calendar, starts on August 1, Switzerland’s National Day.
For this year’s SWISS calendar, Narendra Kumar designed a collection of evening gowns and cocktail dresses in his signature cutting edge style featuring lush organza, silks and georgettes in rich hues of fuchsia, burgundy and rust. They were pictured by photographer Prasad Naik against the background of locations in Zurich like Uetliberg Mountain, Opernhaus Zurich (Opera House), the Kunsthaus Museum of Fine Art and the edgy Zurich West home to stylish cafes. The Swiss Narendra Kumar 2011-12 Calendar was launched with a glittering fashion show and AV on the making of the calendar in Zurich in Mumbai at the Canvas Lounge, Palladium.