Rolls-Royce Vision Next 100 makes North American debut

Rolls-Royce Vision Next 100 makes North American debut

October 13, 2016: The Rolls-Royce Vision Next 100, codenamed 103EX, has made its North American debut. 103EX presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – an effortless and Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants and a ‘Grand Arrival’.

103EX is one of four visionary creations announced by the BMW Group on March 7, 2016, as it launched its centenary celebrations.

Rolls-Royce Vision Next 100 103EX

The ‘Voice of Eleanor’ inhabits 103EX. Digitally connected to every aspect of her owners’ lives and her surrounding environment, ‘Eleanor’ becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. 

As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from precious and contemporary materials. The centrepiece of the cabin is a beautiful sofa. Clothed in opulent fabrics, it gives the impression of floating within the cocoon of the cabin, thanks to the artful use of lighting and modern materials

At 5.9 metres long and 1.6 metres high, 103EX mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, while the ever-constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. 

She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce. While this radical new design language also contributes to an effortless, unruffled journey thanks to improved air flow and reduced air resistance, its unquestioned drama delivers a grand arrival.

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