Inspired from nocturnal blooms, floral designs and ruffles take the center stage in the collection.
February 28, 2023: India based legacy brand, Rocky Star, presented its new collection "Midnight Bloom'' at Milan Fashion Week. Known for his ingenious sense of blending Indian heritage crafts with contemporary and elegant styling, Rocky S, the founder of the brand, has marked his footprint in the international market with an intriguing showcase. The designer has styled many icons, from Beyonce and Paris Hilton to Raveena Tandon and Hritihik Roshan.
Designer Rocky S said, "I'm exhilarated to showcase in Milan. The collection has been inspired by the magic of nocturnal blooms, exploring the beauty of the unknown, the fleeting, and the wild. Through this show we are increasing our international footprint, making the brand more accessible to our discerning international clientele while reimagining traditional ethos of fashion and couture. We look at unlocking huge economic potential in new markets and view fashion weeks as the retail starting gun for the season, a catalyst that allows the industry to collaborate and to create consumer equity along with sales."
The designer captures the grandeur and allure of florals in a stunning range of clothing. Using refined velvets, delicate tulles, and organic muls, each piece in the collection boasts of Indian embroidery handcrafted with a keen attention to detail.
The collection aims to create a sensory and emotional shift, exuding an artful sophistication that is intended to be treasured for generations to come. The color palette, influenced by the warm hues of nature, features deep reds, luminous pinks and modish taupes.
Fringes, ruffles and tiger prints add a contemporary touch to an otherwise baroque collection, as do the cuts. Embroidered jackets give a defined, glamourous silhouette to flowy gowns and fitted dresses.
Intricate lifelike embroideries along with the brand’s signature print bring an edgy and exciting look to the design. Evoking a Jane Austen style Victorian culture, Rocky S’ new collection has a distinctively romantic, floral vibe, made popular by Dolce & Gabbana.
- By Pritha Debroy