Riccardo Tisci exits Burberry & Daniel Lee enters as the new Chief Creative Officer

Mr. Tisci led a high energy dynamic movement at the British brand during his five-year tenure.

September 28, 2022: Designer Riccardo Tisci has announced his departure from British brand Burberry after almost five years, during which he spearheaded Burberry’s creative transformation. 

Riccardo Tisci Burberry
Mr. Riccardo Tisci  

Jonathan Akeroyd, CEO, commented: “Riccardo has played a pivotal role in repositioning Burberry. He has enhanced our creative language, modernised and elevated our product offer and brought a new generation of luxury customers to our brand. On behalf of everyone at Burberry, I would like to thank him for his creative leadership and wish him the very best for the future.”
Coming from Givenchy, Mr. Tisci re-energised Burberry's brand image under his creative leadership, by introducing a new visual identity and reviving the Thomas Burberry Monogram. Daring, streetwear elements were introduced in the design language, while keeping the classic English ethos intact. Always a digital-forward brand, Burberry also modernised and elevated its product offer by partnering with the gaming world, attracting a younger, more diverse and fashion-forward community of customers. Mr. Tisci’s Spring Summer 2023 collection, presented this week in London, was his last for Burberry.
Mr. Tisci said, “Burberry is a very special place with a magical past and a very promising future. The chapter I was asked to write in its long story is one that I am incredibly proud of and one I have decided would culminate with my show on Monday. I thrived to continue a legacy of innovation, and consistently championed for creativity and diversity, in order to always keep Burberry moving forward.”

Daniel Lee Burberry
Mr. Daniel Lee  

In a swift announcement, Burberry also announced that Daniel Lee has been appointed Chief Creative Officer. Mr. Lee will join the brand on October 3, 2022. 
Born and raised in Bradford, England, Mr. Lee is an award-winning designer. From 2018 to 2021, Daniel served as Creative Director at Bottega Veneta, a Kering brand, where he helped reinvigorate the Italian luxury brand by bringing in vibrant colours, modern craftsmanship and a famous social media departure. His sudden exit from Bottega Veneta made news as well. He has previously worked at a host of heritage brands, including Celine, Maison Margiela, Balenciaga and Donna Karan.
Mr. Lee will present his debut runway collection at London Fashion Week in February 2023. He says, “I am honoured to join Burberry as Chief Creative Officer. Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic heritage and building on Riccardo’s legacy. I am very excited to be returning to London, a city that champions pioneering creativity and that continues to inspire me.”

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