Ralph Lauren unveils new Pride Collection
June 4, 2019: Ralph Lauren Corporation and The Polo Ralph Lauren Foundation have a long-standing history of supporting the LGBTQIA+ community. The company also stands with the United Nations global standards for business protecting the rights of the LGBTQIA+ community in the workplace and has been a proud sponsor of the AIDS Walk New York since 1990.
For decades, the iconic Polo shirt has been used as a global symbol to help raise millions of dollars for philanthropic and social impact, including funding breast cancer research and care through the Pink Pony Fund, raising funds for global disaster relief, and supporting the LGBTQIA+ community.
This year, Polo Ralph Lauren unveiled the Pride capsule collection, a ﬁve-piece gender-neutral collection for adults and children as well as a dedicated marketing campaign that celebrates individuality and inclusion. The company has partnered with Stonewall Community Foundation on this collection and will donate a percentage of the purchase price of the various collection items to beneﬁt LGBTQIA+ organizations around the world.
The marketing campaign features a diverse group of individuals including freeskier, Olympic medalist, and activist Gus Kenworthy; ballet dancer Harper Watters; writer, comedian, and actress Patti Harrison; photographer and model Jacob Bixenman; actress Josie Totah; and Hetrick-Martin Institute (HMI) affiliates Evrisha, Tyriq, and Cory, all shot by photographer Cass Bird. Each featured individual is deeply rooted in the LGBTQIA+ community and celebrated for their individuality.
One hundred percent of the purchase price from the sale of each graphic tee and 50% of the purchase price from the sale of each Polo shirt, hoodie, hat, and tote will be donated to Stonewall Community Foundation, beneﬁtting an international network of LGBTQIA+ organizations.