Ralph Lauren celebrates 50th anniversary in New York
September 10, 2018: American luxury brand Ralph Lauren commemorated its 50th anniversary with a spectacular event set against the backdrop of Central Park’s Bethesda Terrace in New York.
The historic evening composed of an expansive runway show, an immersive digital installation, and an elegant seated dinner, all seamlessly integrated into the dramatic setting.
The special 50th Anniversary Collection articulated Mr. Lauren’s vision of American design and reiterated the themes and inspiration celebrated throughout his career.
The cinematic runway show showcased his latest women’s collection alongside Polo Ralph Lauren and Double RL for the first time. The presentation featured more than 150 models from multiple generations, with iconic faces from the brand’s formative years mixing with of-the-moment models, children and dogs.
“For my 50th anniversary, I wanted to create and share a runway experience that was deeply personal and a summation of the style I’ve always believed in: personal, authentic, and forever, in a place so quintessentially New York and so special to me—Central Park,” said Mr. Lauren.
Adjacent to the runway, an immersive digital installation honored the brand’s history and reflected on Mr. Lauren’s pioneering creativity. Guests mingled alongside a series of monolithic LED sculptures, displaying video cuts from 50 years of runway shows, surrounding a large-scale mirrored structure in the middle of the courtyard. Stepping into 50 Years of Reflection—within the mirrored box—guests were transported into the cinematic World of Ralph Lauren as more than 400 images and videos from the brand’s prolific archives moved across the walls.
Following the runway show, a seated dinner set around Bethesda Fountain transported guests to an elegant Parisian outdoor café, in a setting inspired by the sophisticated yet casual elegance of the courtyard at Ralph’s, Mr. Lauren’s restaurant on Boulevard Saint-Germain in Paris. A classic American menu inspired by The Polo Bar, Mr. Lauren’s restaurant in New York, featured filet mignon from his Double RL Ranch in Ridgway, Colorado.
Items from the 50th Anniversary Collection are available at RalphLauren.com and in global flagship stores, including New York, Beverly Hills, Dallas, Chicago, Tokyo, Hong Kong, London, Paris, and Moscow, and through top retail partners including Saks, Bergdorf Goodman and Neiman Marcus.