The Indian actress has a powerful personality which resonates well with the jewelry house
August 2, 2021: The latest magnificent personality to join Bvlgari’s rich constellation of brand ambassadors is actor, film producer, activist and NYT Best Selling Author, Priyanka Chopra Jonas. Supporting the amplification of the Roman high jewellery house brand around the globe, she would have a particular focus on themes of women empowerment, diversity and inclusion.
Ms. Jonas has not only received numerous awards for her work as an actor and a producer, but is also one of the most recognised personalities in the world. Also serving as a global UNICEF Goodwill Ambassador, she has been the recipient of the prestigious Danny Kaye Humanitarian award. A symbol of power and strength for millions of young women around the world, she is also involved in numerous efforts for the protection of children’s rights and promoting the education of girls worldwide; being a Global Citizen Ambassador.
About her efforts closer to home, as India was hit by the unforeseen and formidable second wave of COVID-19, she created a fundraiser in collaboration with a non-profit organisation Give India to raise money for medical equipment, vaccine support and healthcare structures. While this fundraiser hit its initial goal of 1 million USD in less than two weeks, it has now been extended to 3 million USD and Bvlgari has announced that it would be making a donation to offer its support for COVID relief in India.
Talking about Bvlgari’s association with India, Chief Executive Officer Jean-Christophe Babin appreciated of how India has always been special for Bvlgari, not only as a continuous source of inspiration but also as an incredible land of precious gems like jewellery and fragrances. Further speaking about Ms. Jonas joining the Bvlgari family, he was optimistic about the social impact that this partnership would make with the actress as an inspiring role model for millions of women worldwide.
One of the most significant projects that Bvlgari has developed in India, in 2020, the brand partnered with the leading perfume and taste company Firmenich on a sustainable flower farming project known as, “Flower Gems of India”. The aim of this project was to create a new jasmine farming model involving 100 family-owned farms in Tamil Nadu, which offered local communities an alternative approach to jasmine production to increase their profits and enhance the quality of their flowers.
Praising Bvlgari’s work, Ms. Jonas talked about how it celebrates her homeland’s most precious resources - from rare, vibrant gemstones to scented flowers which are the main ingredients of the brand’s luxurious fragrances. Speaking about the mutual love and appreciation for all that India has to offer, she is looking forward to working with Bvlgari in creating a great impact in efforts to support children in need around the world.