Prada launches a new platform for its Prada Raw Eyewear Collection

Prada launches a new platform for its Prada Raw Eyewear Collection

Prada Raw Avenue Project

July 30, 2015: Giving a unique twist to eyewear fashion, Prada has launched Prada Raw Avenue to enable a closer glimpse at its Prada Raw collection. Six digital heroines, narrated via the drawings of 6 artists, give birth to Prada Raw Avenue, the new eyewear project by Prada. 

In the ongoing quest for innovation, research, and exploration to combine different milieus such as fashion, visual design and technology, Prada Raw Avenue reveals a virtual catwalk where the different iconic looks interpreted by curious women are mixed with Prada Raw wooden sunglasses, the unique and constant accessory.
Carly Kuhn, Megan Hess, Blair Breitenstein, Judith van den Hoek, Wong Ping and Vida Vega, international illustrators with diverse practices and disciplines, narrate their personal visions of the eyewear project through drawings and short animations.
Users can discover the new eyewear collection by interactively flipping through the works of the illustrators, express their preferences and share their favorite animated interpretation. The experience is across all platforms: smartphone, tablet and desktop and will be available at

The Prada Raw Eyewear collection, which inspired the Prada Raw Avenue project, is the result of an unprecedented combination of contemporary design and precious materials - black walnut and ‘Malabar’ ebony - which offers the wearer a unique tactile and aesthetic experience.
Thanks to a special “layered” manufacturing technique, which makes the wood surprisingly malleable, the new models ensure a lightweight feel, comfort and a perfect, snug fit. The natural irregularity of the wood’s veining turns each pair of glasses into a unique creation, the utmost expression of masterly craftsmanship. The sunglasses are now available in all Prada Stores and selected dealers around the world.

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