New York based designer, Bibhu Mohapatra, collaborates with Forevermark India to design an exclusive jewelry line, the Artemis Collection, which is supremely luxe and as exquisitely unique as they come
By: Niyoshi Chudgar
Posted on: April 28, 2016
How do you say diamonds in haute couture? Bibhu Mohapatra’s collaboration with Forevermark India, to launch the exquisite Artemis Collection is the answer to that.
The designer, who hails from Odisha, has always cited his Indian roots as an inspiration for his work. At the same time, his designs are edgy, quirky and bold, representing a woman who is not afraid to show another, unknown dimension of her personality. This new collection with Forevermark follows a similar philosophy. Stimulated by the surreal forms of the sun, moon and stars, replete with modern shapes, structured geometry and subversive placements, the jewelry collection has three key motifs seen in an array of earrings, rings, bracelets, pendants and brooches.
Mr Mohapatra does real and accessible clothes, often quite imaginatively. This celestial collection romanticizes jewelry and will have you seeing the stars. Red carpets to sit down events, the line offer pieces that are ideal for the most extravagant events. Talking about the collaboration Mr Mohapatra says, “I always wanted to work on a jewelry line and was on the lookout for a brand whose core ethos blends with mine, who could give me the support system to create a truly unique collection. The conversation started about 2 years ago over coffee with Mr Sachin Jain and now that the collection is out, I do feel that we have created something that will add meaning to many lives”
The collection is made up of delicate pieces with an ethereal quality, and a dominant diamond emerges as the focal element in each design. These transitional pieces surpass traditional Indian jewelry and yet retain its primal heritage value.
The extra-wide bracelets and luminous stud earrings are a particularly versatile styling trick—either as a simple foil to an OTT evening look or as a touch of sparkle for day—and you have already been lured into the world of the master couturier. Citing his inspiration behind the line, Mr Mohapatra said, “The central thought behind the collection was inner balance and outer strength, making it a very special collaboration for me. I wanted to do something that was deeply rooted in our culture, so I looked into some of the ideologies that come from Vedic scriptures. One of them was the idea of cosmic alignment. Since centuries, the skies have been looked upon for guidance and harmony in our lives."
The designer follows a business model that integrates celebrity endorsements to boost brand image and credibility. With Michelle Obama sashaying in a customized Bibhu Mohapatra dress during her India visit, along with Oprah Winfrey, Gwyneth Paltrow, Kate Blanchett, Jennifer Lopez following suit, the brand has become synonymous to haute fashion.“It becomes important to have a celebrity endorser who has an incredible number of followers as they give instant visibility to your brand. But you have to have a strategy for it, who is wearing it and for what occasion, all of it is taken into consideration to give out a focused voice that truly matches the vision of your brand,” Mr Mohapatra explained.
Commenting at the event, Mr Jain, President, Forevermark India said, “Forevermark diamonds are amongst the rarest and have been formed over millions of years. These diamonds are said to be as old as the sun, moon and stars, so this collection has a powerful story to tell.”
From New York to New Delhi, this collection will certainly appeal to women who know the art of standing out. This 22-piece collection is available exclusively with C Krishniah Chetty, Abaran, Mahesh Notandas, Om Jewellers, Hazoorilal Legacy, NTS Navrattan Jewellers, Sawansukha Jewellers, Narayan Jewellers, and VBJ in India.