Piaget announces Jessica Alba as the brand ambassador for its Possession collection
May 2011: Swiss jeweller Piaget, in a swift move, has tapped Hollywood actress Jessica Alba as the ambassador for its Possession collection of jewellery.
Jessica Alba’s memorable performances in movies like Fantastic Four, Little Fockers, Sin City and more, have earned her many awards and a Golden Globe nomination. She actively supports numerous important causes and charities, including Baby2Baby and Safer Chemicals Healthy Families.
To create the new imagery for the Possession collection, Piaget commissioned one of the world’s most renowned photographers, Patrick Demarchelier. Known for his glamorous fashion photography and stunning portraiture, Demarchelier is said to be the perfect choice for the campaign. For styling, Piaget summoned celebrity stylist Brad Goreski, who teamed up with make-up artist Lauren Andersen and hair stylist Renato Campora.
Together the team created six distinct looks, each showing a different side of Jessica - whether it’s chic and casual in a soft, relaxed sweater or looking sexy, sharp and sophisticated in a leather blazer. Piaget’s Possession jewellery provided the perfect accent to these various moods. Layered pieces along with the mix of white, yellow and rose gold give a fresh, modern feel to the images.