Parmigiani Fleurier - A Heady Concoction


Watchmaker Parmigiani Fleurier and car manufacturer Bugatti forge deeper relationship with the launch of Bugatti Atalante fly-back chronograph

By: LF Team

Posted on: May 10, 2010

Parmigiani Buggati watchComplex mechanisms and sleek bodies are some common characteristics of watches and cars. They both are judged by artistic excellence and technical performance. An alliance between the automobile and watch industries is then but natural. Parmigiani Fleurier’s recently launched watch, the Bugatti Atalante fly-back chronograph, is a step towards strengthening their relationship which started in 2001. Taking inspiration from the Bugatti Atalante 57S Sport, one of the only private passenger cars of the 1930s, this watch has a sporty character. The 43mm dial is round in shape. Its chronograph push-pieces are differently placed on the left side of the middle – a first for Parmigiani.

The watch has three characteristics which make it unbeatably sporty. First, the bezel and the case-back of the watch join to form a satin-finished area which reminds of the air intakes found on the side wings of sports vehicles. Second, positioning the chronograph push-pieces on the left side makes it easier to use them with the thumb to start and stop the chronograph hand. It considerably improves comfort, making them easier to access during races. Third, the dial, which is inspired by the design of a Bugatti radiator grille, gives the watch most of its sporty character, and reveals some of the gears and the date disc. The acronym ‘EB’, at 6 o'clock, is a sign of the official alliance between the two companies.

The watch is simple to operate and read. When the chronograph hand is moving, a single press resets it instantly to zero and restarts the chronograph. In addition to the chronograph’s 30-minute counter and small seconds, the Bugatti Atalante chronograph features two separate tachymetric displays. One on the bezel allows high speed events to be timed, and the other on the 30-minute counter can be used for slower events such as walking or running. The calendar is read via a window.

The watch is available in two variants, 18ct white gold and 18ct rose gold, with a water resistance of 30m. The shining watch is polished and satin-finished giving it a sleek look. The bezel is set with 68 brilliant cut diamonds. The Hermes alligator strap with 18ct gold deployant safety clasp adds a luxurious touch to the watch.

Price on request
Available at:

Delhi: Johnson Watch Co. Pvt Ltd. (Connaught Place and South Extension)
Ph: +91-11-41513110, +91-11-24642255
Mumbai: Rose (Ph: +91-22-23685287); Beyond Luxury (Ph: +91-22-23511800); Time Avenue (Ph: +91-22-26515757)
Bangalore: Ethos (Ph: 09342915566)

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